How To Dress Very DEmure, Very Cutesy

“Do you see how I do my makeup for work? Very DEmure, very MINDful!” “Do you see how I walk through the airport? Very DEmure…” and “Do you see how I eat this salad? Very DEmure, very mindful, and very cute.” If you haven’t already hit this part of TikTok, count your days—your time is coming. ‘DEmure’ is the new word people are adding to their TikTok videos. There’s always a new trend happening on TikTok, whether it’s an aesthetic, something like Watertok (please check it out, it’s a different world you don’t want to miss), or just a word.

So, what’s the deal with ‘demure,’ and why is it trending? I certainly wondered the same thing. ‘Demure’ simply means reserved or modest—think of it as understated elegance (quiet luxury or the grandad trend). There are some trends we already know that are very demure, and you might already have pieces like these in your capsule wardrobe. But if you don’t, I’ve selected some demure pieces below that will effortlessly elevate your style.